SD Shopping,neighborhood by neighborhood.

Coronado's shopping runs along Orange Avenue, the island's main street, from the Ferry Landing on the bay to the Hotel del Coronado. It suits day-trippers by ferry and hotel guests looking for bookshops, gift shops and resort wear.

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Ocean Beach is San Diego's laid-back beach town, with Newport Ave running down to the OB Pier lined with surf shops, an antique mall, smoke-shop boutiques and a Wednesday farmers market. It suits surfers, antique and consignment hunters and anyone who wants independent shops a block from the sand.

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Hillcrest is the walkable uptown neighborhood around University Ave and Fifth Ave, with used bookshops, vintage and resale racks, record stores and gift boutiques between bars and cafes. It suits browsers who like independent shops and a Sunday market.

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A Port-owned cluster of low clapboard shops, snack stands and restaurants on the bay at West Harbor Dr and Kettner Blvd, beside the 1895 carousel. It suits visitors and families after souvenirs, hats, hot sauce, toys and animation art with water views.

This week

Simon's open-air mall in Mission Valley with more than 200 stores on two levels, anchored by Neiman Marcus, Nordstrom, Bloomingdale's, Macy's and JCPenney. It is San Diego's main address for designer boutiques like Louis Vuitton, Gucci, Dior and Cartier.

This week